“New Leaders Bring Marketing Chops to University Presses”

The constriction of budgets, the decline of the monograph market, the arrival of digital publishing, the rise of open access: University presses have weathered many changes over the past decade. One recent shift hasn’t gotten much attention outside the scholarly publishing community: a major turnover in press leadership, as longtime directors retire and make way for a new set of leaders, many of them with increasingly valued experience in marketing.